Skolla | Founder of B.I.R.D.

Craig, better known as Skolla, is a man forged in resilience. His name carries meaning—once called Young Dolla, a close friend renamed him Skolla because he was “always on some smart shit.” The name stuck, becoming a reflection of his sharp mind, growth, and the wisdom gained through his journey.

Raised on the tough streets of New Jersey, Craig faced challenges that could have easily defined his future. Instead, he chose discipline over defeat. In his early 20s, a life-altering experience forced him to confront the direction of his life, leading him away from the streets and toward a greater purpose.

His philosophy and brand, B.I.R.D. (Bitch I’d Rather Die), was born during a defining moment in the gym. After failing a lift twice, he dug deep, conquered it on his third attempt, and shouted, “Bitch, I’d rather die than give up!” What started as a battle cry became a mindset, a movement, and the foundation of his legacy.

Today, as a firefighter, motivator, and storyteller, Skolla inspires others to embrace resilience, choose discipline over fleeting motivation, and never give up—no matter the odds. His mission is to leave behind a legacy of strength, perseverance, and wisdom for his son, his community, and anyone who needs proof that struggle can be transformed into power.